image source: officechai

True! She justified my words. The Founder, Mind Changer #RichaKar a woman behind zivame.com. A graduate of BITS Pilani, worked on an assignment to study a global lingerie brand which gave her a firsthand exposure to Indian women’s shyness in asking appropriate question while purchasing lingerie. This led her to found the India’s first online lingerie store, #Zivame. There is so much discomfort associated with lingerie as a category in India but she removed taboos surrounding the category & made people talk about it. It takes lot of courage & efforts. Hats off to the lady…..You are the ‘Motivator’.