gallery Let’s Get PHYGITAL With !!

Great! Tata group has announced the opening of its e-commerce portal on Friday. A model the company calls Phygital (a combination of physical and digital)offering innovative services such as click online & pick-up at store, return to store & ship from store through a large on-ground store network of partner brands. PHYGITAL services will be available across 500 plus stores of 12 partner brands at launch. This portal only sells C.A.M.E.L.s – that’s Certified Authentic Merchandise Everybody Loves, and selects with care the brands it brings to the platform – these come straight from partners and their authorised sellers. This is the first E-commerce marketplace to offer customers the choice of making purchases not only from their website but through the mobile apps (iOS and Android platforms) on Day one. Take a look on the website:

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