‘Cleanliness is Next to Godliness.’ The proverb means that Cleanliness is as important as worshipping god. All religions in India insist on cleanliness before worship. The latest Swachh Bharat campaign starring Bollywood actors Kangana Ranaut, Isha Koppikar, Omkar Kapoor, Ravi Kishan as well as Amitabh Bachchan, is based on this proverb. The ad features Kangana Ranaut, who plays the role of Goddess Lakshmi i.e. the goddess of wealth & prosperity. This video shows people worshipping goddess Lakshmi in their homes & workplaces. But when they litter, goddess Lakshmi disappears from the photo frames. It’s a belief that goddess Lakshmi, only resides in a clean environment.

This ad also features super star Amitabh Bachchan, who requested us to keep your environment clean by saying that Swachh Bharat should not only be Prime Minister’s dream but all of ours.

Watch it now!

image source: livemint